The last 10 years have witnessed enormous growth in the sports & Football industry in almost every sector. From media to merchandise and fan engagement to sponsorship, everything is more digital and data-driven marketing is the new norm.
Sports organizations are looking to monetize more assets and create added value for all stakeholders, and sponsorship is at the forefront of these developments and can deliver more value over the next decade.
Sponsorship 360 has been designed for professionals who want to generate value from sponsorship and sports marketing.
How many times have you listened to someone explain something but not understood how it works in practice? In the fast moving world of marketing and sponsorship, leading marketers must combine intuition with experience and progressive thinking. These are qualities which Johan Cruyff embodied throughout his career as a player, manager and coach.
The Sponsorship 360: International Sport Marketing and Sponsorship program is a combination of campus lectures and tasks with guest speakers and one-off site programs with visits to organisations active in sports marketing and sponsorship sharing their expertise and knowledge.
It consists of six modules which will be blended into the program across the two weekends. In Amsterdam there will be a greater focus on more theoretical topics, cases and in class assignments. In London the focus will shift to more practical examples brought to life through on-site visits to actual sport organisations, venues and events.
Who is this course for?
We encourage participants from different backgrounds and interests that fit with the following profiles:
Sports marketing professionals who want to gain more expertise in the field of sponsorship, sponsorship activation and management
Students who have studied marketing and want to specialize more in sponsorship
Rights owners, event owners, sport federations and sponsors who wish to develop a more strategic approach to sponsorship
Individuals who want to make a career change into sports marketing, specializing in sport sponsorship
Going into the field and taking a closer look at sponsorship in action is all part of the learning experience offered by Johan Cruyff Institute. Each session is a blend of theory combined with practical cases, selected study material and presentations from professionals active in the sponsorship business.
No attendees. Only participants
The Sponsorship 360: International Sport Marketing and Sponsorship program will challenge your thinking about sponsorship as a marketing tool. Instead of inviting 50 or 60 people to a conference, we keep the numbers limited to 20, which creates a more productive learning environment.
Participants will join their team mates, work together, get to know them and learn from them as well. Through a combination of individual tasks, simulations and team exercises you will learn how to make critical decisions that improve the way you work as a sponsorship professional.