Reporting to: Marketing Lead Commercial Products and Partnerships
Job function: An integral part of the Marketing team, this role is responsible for the delivery of marketing campaigns for the club's commercial business including Partnerships, Hospitality (Club Chelsea) and Venue (Stadium Tours, Health Club and Meetings & Events). The SME will support each area in achieving their commercial targets through the planning, execution and analysis of audience level marketing campaigns across the club's digital and social channels.
Support the end-to-end campaign process across all commercial products and partnerships to meet agreed campaign KPIs
Build strategic campaign plans to be delivered across the club's global marketing channels including: digital (web and app), social, email and match day amongst others
Offer marketing expertise, insights and advice to help build commercially successful campaigns
Brief and develop campaign level assets alongside in-house creative team to meet campaign requirements
Develop campaign reports with the Insights team to analyse, evaluate and optimize the impact of activations
Work closely with the Commercial Partnerships team to ensure all partners contractual marketing assets and campaign activations are delivered to a best-in-class standard
Develop match-by-match marketing plans to support in Club Chelsea sales objectives, targeted by product & audiences
Develop and execute audience led strategy to drive Tours and Museum ticket sales
Develop and evolve brand positioning for Club Chelsea, Stadium Tours and Chelsea Health Club
Campaign planning – host and attend campaign planning meetings to inform the strategic planning and scheduling of campaigns
Campaign delivery – ensure all campaign assets are delivered on time and as agreed across the club's marketing channels
Campaign reporting – produce detailed reports for each campaign highlighting key insights, successes and areas for optimisation
Measures of Performance:
Key campaign KPIs as set out for each campaign
Specific commercial, marketing & digital targets
Excellent collaborative relationships with key stakeholders.
Progressive marketing approach that focuses on campaign execution.
Organised and able to prioritise workloads.
Meeting deadlines and prioritizing workload.
Minimum of 2 years marketing experience.
Experience of writing, managing and delivering integrated marketing campaigns utilising a full range of marketing tools and channels.
Experience of analysing and evaluating digital marketing performance using tools such as Adobe Analytics and Sprinklr (or similar)
Experience of working in a sponsorship/commercial environment
Familiarity with sponsorship contracts and rights packages
Solid understanding of digital and social marketing best practices
Ability to articulate and influence key strategic decisions, build relationships and manage multiple stakeholders.
Outstanding organisational and project management skills.
Creative flair and confidence with a positive attitude. .
Ability to work to tight deadlines and prioritise work in a demanding environment.
Educated to degree level or relevant marketing qualification.
Proactive team player able to work individually and as part of a team.
The Employee must at all times carry out his/her responsibilities with due regard to Chelsea Football Club policies and procedures in particular Health & Safety, Financial Authorisation, Confidentiality and with regard to the Data Protection Act. The Employee must act to protect all young people and vulnerable adults that are in their care or attending the Company's premises. The Employee must report any misconduct or suspected misconduct to the Safeguarding Lead. Chelsea Football Club and the Foundation is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups) that are in our care or attending our premises. As a consequence, Chelsea FC may require any successful applicants to complete a DBS Check prior to working at our premises. Successful applicants may also be required to undergo other child protection screening appropriate to the post applied for. The Employee must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relations amongst Employees and customers.
The above Job Description is not intended to be exhaustive, the duties and responsibilities may therefore vary over time according to the changing needs of the Club. 007202