How much is a CEO worth?

The English Premier League is still searching for a successor to Richard Scudamore who has retired after 19 years as the CEO of the most commercial football league in the world.

Susanna Dinnage, an executive from US media group Discovery, accepted the position but withdrew unexpectedly in November last year.


According to British media reports, Scudamore was earning a basic salary of £900.000,- per year which rose to £2.5 million including bonuses. As most CEO’s of Premier League clubs earn more than £1 million per year, paying the CEO of the Premier League in excess of £1 million should not be an issue either.


By comparison the Commissioner of the National Football League (NFL) for American Football, Roger Goodell receives $40 million per year as part of a five year contract.


The sales of domestic and international broadcast rights for 2019-2022 for the Premier League are almost complete. Predictions suggest the total revenue may reach £9.0 billion. This is a small increase on the current cycle from 2016-2019, which has generated £8.8 billion. The major difference being a reduction in domestic rights and an increase in overseas deals.


Given the importance of broadcast rights for the Premier League (and most professional sport) it is no surprise the CEO will earn a handsome fee for their leadership, management and negotiating skills to secure future commercial deals. The next sales cycle for 2022-2025 will start in two years’ time. Many industry experts expect the value to drop which may explain the difficulty of finding a successor who is willing and capable of following in the footsteps of Scudamore.


According to a recent industry report from EY, analyzing the 2016/17 Premier League season, more than 1 billion homes globally had access to Premier League coverage including 43 million who watched on TV in the UK alone. There were almost 100,000 full-time equivalent jobs across the UK supported by the Premier League and clubs which equates to a £7.6 billion contribution to the UK Gross Domestic Product (GDP). The economic impact of the club’s activities has risen 800% since 1998/99!


With eye watering figures like these being wafted around, it is sometimes easy to forget that the median annual income in the UK is £28,677 for full-time employees. Theresa May’s last published income was £117,500, Chris Evans was paid £2.2 million by the BBC as a radio host and José Mourinho earned £15 million at Manchester United before he was relieved of his duties!


So, who will be the next CEO of the Premier League and what are they worth?


Latest reports suggest Sir Gary Verity is in the running. He has a track record in sport and business, was involved in bringing the Tour de France to Yorkshire and is a Leeds United fan…..